Campaigns and Corporate Social Responsibility /

Decade of Education for Sustainable Development


Nirmal Bharat Abhiyan (NBA)

Nirmal Bharat Abhiyan (NBA), restructured from the Total Sanitation Campaign in 2012, focused on creating a more transparent system involving social audit and active people’s participation in the implementation process. Convergence with national programme on rural employment was done to facilitate the rural households with fund availability to create their own sanitation facilities. The Campaign emphasized the role of hygiene education and communication for behavior change towards improved sanitation practices.

Pulse Polio Campaign

Completing three full years without reporting any case of polio, India celebrated a landmark achievement in public health on 11 February 2014 – the victory over polio. While more than half the global polio cases until the year 2009 were reported in India, with a strong commitment to overcome the polio using innovative strategies, the programme reaches an incredible 99 per cent coverage in polio campaigns, ensuring every child, even in the remotest corner of the country is protected against polio. 

CO2 Pick Right
The MoEFCC and CEE launched the “Pick Right” Campaign, highlighting India’s positioning on Climate Change. The campaign reached out to over  2,00,000 through an educational activity kit with messages on making the right choices.


Satyameva Jayate
Star Plus, a national television Channel broadcasts “Satyameva Jayate”, a weekly programme which touches upon critical issues such as child rights, governance, environment etc. The programme is hosted by a popular movie star in India, Mr. Aamir Khan. Satyameva Jayate into its 3rd season has led to on-ground actions after each episode was aired on television. The website mentions 18,210,776 actions taken as a result of this programme which was watched by 600 million Indians. Responses poured in from over 843 cities, 1.3 billion overall impressions created, Rs. 22.3 crore was collected.


Public Private Partnerships –

Microsoft Create to Inspire: Channelizing youth for action towards sustainability
Microsoft Mobile Oy’s initiative focuses on energy, e-waste, water and transportation. The School Programme helps develop capacity of teachers to engage students in creative campaigns and inspire communities to reorient lifestyle practices towards sustainability. O ver three years, this programme has covered over 3000 schools in more than 25 Indian cities.
The Microsoft Create to Inspire Fellowship provides youth between 18 and 25 years with a platform to build innovative campaigns, performances and social action projects under the mentoring of renowned artists from creative fields including music, theatre, drama, film, photography, art and handicrafts.
It has so far engaged over 50,000 people.



Mobile Agro Advisory System or mKRISHI was launched in 2009 as an Interactive Voice Response system by Tata Consultancy Services (TCS), with an aim of eradication of poverty and hunger, ensuring environmental sustainability and making new technologies available. Over the years it has evolved from a personalized agro-advisory platform focussed at issues such as on soil conditions, weather coverage, harvesting, irrigation, pesticides, market prices, access to microloans and crop insurance to a provider of wider services to farmer cooperatives and producer companies comprising smallholders.
TCS expects to reach 1.8-2.6 million farmers across India in the next 10 years.